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Making A Name For Yourself In Direct Sales
By Audrey Okaneko
If you want to succeed in direct sales, you’ll need to make a name for yourself. You will need to be different than everyone else and you’ll need to be known.
Have you ever noticed that you tend to see some of the same names over and over again? This is not by accident. Those names you’re seeing are people who have worked hard to get their names known.
When McDonalds first opened, no one knew who they were. Today, it’s hard to find someone who doesn’t know the name.
You can do this in also. I recently received an email. In part it read, “As I began looking, I kept seeing your name over and over.” This woman, a total stranger to me, knew who I was and knew what I did.
My presence is online. I’ve made my name known by joining a few very popular communities, by writing articles and by placing ads consistently. I also always use my real name and let others know who I am.
I recently ran across a woman online
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who runs weekly contests. Every single week she is promoting her contests. Her name is very well known as someone who gives products away on a regular basis. She has a consistent flow of visitors to her website. They all know her name and know what she sells. She has made a name for herself.
You can also make a name for yourself offline. My daughter buys products from a woman who has some of the best customer service we’ve ever seen. If we ever find others interested in this company of course we’d refer them to her. She notifies her customers when she is going out of town. She always includes self addressed envelopes with the orders in case you wish to mail her versus calling her. She leaves orders on our porch. She mails us catalogs. She too has made a name for herself.
These are just a few examples of how you can make a name for yourself in direct sales. Find your niche and then make your own name. Your business will grow and others will begin to know who you are.
Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant |
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