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Making A Name For Yourself In Direct Sales
By Audrey Okaneko
If you want to succeed in direct sales, you’ll need to make a name for yourself. You will need to be different than everyone else and you’ll need to be known.


Have you ever noticed that you tend to see some of the same names over and over again? This is not by accident. Those names you’re seeing are people who have worked hard to get their names known.

When McDonalds first opened, no one knew who they were. Today, it’s hard to find someone who doesn’t know the name.

You can do this in also. I recently received an email. In part it read, “As I began looking, I kept seeing your name over and over.” This woman, a total stranger to me, knew who I was and knew what I did.

My presence is online. I’ve made my name known by joining a few very popular communities, by writing articles and by placing ads consistently. I also always use my real name and let others know who I am.

I recently ran across a woman online

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Petrol body warns of job losses
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Global recession knocks start-ups
The number of new businesses being set up worldwide has dropped during the global recession, a report claims.
Tories unveil small firms plans
The Tories outline new policy measures to help small firms and entrepreneurs, including making it quicker to start up in business.
Banks 'must lend more' next year
There should be more competition in the banking sector with more lending by non-UK banks to small firms, a business group says.
Small firms welcome tax deferral
Small firms hail the chancellor's decision in his pre-Budget report to defer the planned rise in their corporation tax.
Firms 'struggle to get finance'
Access to finance remains a problem for small and medium-sized firms in the UK, a business group says.
Business body hits back at Sugar
The Federation of Small Businesses defends struggling small firms from criticism by Lord Sugar.
RBS seeks to attract small firms
RBS appeals to small business customers of all UK banks as it tries to hit lending targets set out by the Treasury.
Internship scheme for small firms
The government is to create 10,000 "skilled internships" to help graduates find employment with small companies.
Loans harder to secure, says ECB
Small businesses in the eurozone are finding it harder to get loans despite massive government stimulus to free up credit markets, a survey suggests.
Recession sparks new business ideas
The recession is causing a spike in interest in setting up small businesses with newly jobless people are flooding to workshops.
Innovate your way out of recession
Can businesses " innovate" their way out of recession? Plenty of entrepreneurs think now is the time to take risks.
Dads 'to share maternity leave'
New fathers will be able to take six months' leave under plans to "split" maternity leave, the government announces.
How to write a business plan
If you need backing or investment for your company, then a solid business plan is crucial. Make sure you know where to start.
How to license out one of your products
Intellectual property expert Julian Nolan looks at how best to arrange a licensing deal.
Planning to beat the recession
Business Link advisor Ganesh Selvarajah gives some practical advice on how small firms can best plan to cope with the continuing recession.
Why so many start-ups fail
Howard Graham of business support consultancy Made Simple Group takes a closer look at why so many start-up companies end in failure.
David v Goliath
How small firms can compete against the multinationals
Big success
Small firms which weathered the recession
Ale change
The microbreweries taking on the global beer giants
New business
How small firms can best attract new customers
Helping hand
Small firms say government loan scheme has worked
Online retailing
Why small firms should focus on the web

who runs weekly contests. Every single week she is promoting her contests. Her name is very well known as someone who gives products away on a regular basis. She has a consistent flow of visitors to her website. They all know her name and know what she sells. She has made a name for herself.

You can also make a name for yourself offline. My daughter buys products from a woman who has some of the best customer service we’ve ever seen. If we ever find others interested in this company of course we’d refer them to her. She notifies her customers when she is going out of town. She always includes self addressed envelopes with the orders in case you wish to mail her versus calling her. She leaves orders on our porch. She mails us catalogs. She too has made a name for herself.

These are just a few examples of how you can make a name for yourself in direct sales. Find your niche and then make your own name. Your business will grow and others will begin to know who you are.
Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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Medical Savings Accounts: An Answer to Health Costs?
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Firms Seek Fairness On Competitive Bids
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IRS to Take a Closer Look At the Jobs of Consultants
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Retirement Plans Get More Attractive
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Change in Management On Senate Committee
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Risk-Based Pricing Has High Credit Cost
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Business Advocates Criticize SBA Cuts
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Service Providers Who Invest In Client Firms Lose Tax Ruling
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